From April 17 to 24, 2026, TWIST participated in a trade mission to Canada (Montreal and Toronto), organized by AWEX and Wallonie-Bruxelles International, attended by the Minister-Presidents of the Walloon Region and the Wallonia-Brussels Federation.

At the heart of this initiative was a clear goal: to connect Walloon companies—members of our cluster—to the most dynamic international ecosystems in the creative, digital, and innovation industries.

An introduction focused on international standards

The mission began with a meeting with the CEO of the Society of Motion Picture & Television Engineers (SMPTE), a world-leading organization that brings together more than 6,000 experts dedicated to advancing technologies in film, television, and digital media.

During this visit, TWIST engaged with several major players:

• Bell Media, a leader in the media and entertainment sector
• Solotech, a global provider of technology solutions
• Optic

This was a key highlight, marked by discussions on technological advancements and opportunities for international collaboration.

An immersion in the heart of Quebec’s creative ecosystem

In Montreal, TWIST met with key players in the sector:

• le Bureau du Cinéma et de la Télévision du Québec
• SYNTHÈSE

These discussions highlighted shared visions, particularly regarding foresight as a strategic lever for development.

Innovative initiatives

The mission continued with hands-on experiences with innovative systems:

• Oasis Immersion
• la Société des arts technologiques (SAT)

TWIST also participated in the Horizon Europe ICC workshops, opening up concrete opportunities for collaboration at the European and international levels.

Strategic meetings to shape the future

The mission continued with high-level strategic discussions in preparation for the economic mission scheduled for October 2026, which will bring together about ten Walloon companies that are members of TWIST.

Cultural Institutions and Funding

Meetings with :

• SODEC
• Conseil des arts et des lettres du Québec

Innovation and Entrepreneurship

Discussions with key players in innovation:

• Prompt Innovation
• Zú
• XN Québec

The day concluded with a networking event at Centech, designed to foster synergies between technology and the creative industries.

Toward concrete collaborations

Discussions have intensified regarding operational partnerships, particularly during meetings with:

• the CEO of Solotech
• a delegation from Printemps numérique

These discussions have helped identify concrete avenues for joint projects and strategic collaborations.

Heading to Toronto: A Gateway to Ontario

The mission continued in Toronto with:

• Ontario Creates
• Interactive Ontario

TWIST also participated in a luncheon conference organized by the Club Canadien, in partnership with several institutions, on the theme: “Promoting the Francophonie in the Digital Age.”

The mission concluded with a meeting with Invest Ontario to lay the groundwork for lasting collaborations, particularly through reciprocal economic missions.

A mission with a significant impact for TWIST members

Beyond the institutional aspect, this initiative is already generating tangible benefits for businesses:

🔗 Connecting companies with qualified international partners

🌍 Identifying opportunities for collaboration and export growth

🎯 Arrangement of targeted B2B meetings

🚀 Positioning of Walloon companies in high-potential markets

TWIST acts here as a strategic facilitator, transforming connections into concrete opportunities for its members.

Next step: economic mission in October 2026

Building on this momentum, TWIST is organizing a trade mission from October 13 to 16, 2026, aimed at capitalizing on the initial opportunities identified.

On the agenda:

• Customized B2B meetings

• Meetings with key partners in Canada

• Concrete opportunities for international expansion

👉 Looking to accelerate your international growth?

📩 Contact us:  info@twist-cluster.com