Angie Digital Strategy

Angie Digital Strategy is a Belgian digital agency specializing in the creation, optimization and management of comprehensive digital strategies. We support self-employed professionals, SMEs and equestrian businesses in building a strong, coherent and durable online presence.

Founded by Angélique Baade, digital strategy consultant, content creator and web designer, the agency combines technical expertise, creativity, strategic vision and real-world insight. With significant experience in the equestrian sector, Angie Digital Strategy helps businesses strengthen their visibility, clarify their communication and structure their digital presence with precision and efficiency.
Our mission is to act as a reliable long-term partner, capable of guiding, structuring and simplifying the digital landscape for businesses, allowing them to fully focus on their core activities.

About Angélique
I come from the equestrian world and have been riding since childhood. I remain active in the field today. This firsthand knowledge of the environment, the professions and the realities of the sector enables me to support equestrian professionals with an authentic, precise and intuitive understanding of their needs.
Working in the equestrian industry is not merely an area of expertise for me: it is an environment in which I thrive and to which I am deeply committed.

Our Approach
We adopt a global vision of digital communication to ensure coherence and performance across all touchpoints: visual identity, website, content strategy, social media, newsletters, SEO and performance analysis.
Every collaboration begins with an in-depth analysis of the company’s positioning, objectives and actual needs.
Our methodology is built on:
    ● attentive listening and understanding of expectations and challenges
    ● clarity in the actions and strategies proposed
    ● a structured, educational and results-driven approach
    ● personalized and human-centered support
    ● tools and methods designed to measure performance
    ● a long-term and coherent vision of digital communication
We also pay particular attention to user experience, the quality of the content produced and the consistency of all communication materials.

Our Expertise

1. Visual Identity & Branding
We help businesses build a strong, coherent and professional brand identity. A well-designed visual identity enhances credibility, memorability and message consistency.
Services:
    ● Logo creation or redesign
    ● Complete brand guidelines
    ● Definition of visual universe and brand assets
    ● Creation of professional templates (social media, presentations, commercial documents)
    ● Harmonization of visual identity across all platforms
    ● Support in ensuring global visual consistency

2. Website Creation, Redesign & Optimization
We design modern, intuitive, aesthetic and high-performing websites built to attract, convince and convert. All our websites are crafted to offer smooth navigation, clear structure and optimal user experience.
Services:
    ● Corporate website creation
    ● E-commerce development (WooCommerce, Shopify, PrestaShop)
    ● Redesign and optimization of existing websites
    ● Blog and content-based platform creation
    ● UX design & responsive design
    ● SEO-friendly content writing and optimization
    ● Integration of marketing tools (tracking, analytics, conversions, advertising pixels)
    ● Technical optimization (speed, security, technical SEO)
    ● Monthly maintenance: updates, security, optimization, backups and detailed reporting

3. Digital Strategy & Content Marketing
We develop and structure comprehensive digital strategies to help businesses position themselves effectively, increase visibility and achieve their commercial goals.
Services:
    ● Digital audits
    ● Global marketing strategy development
    ● Editorial line definition
    ● Professional editorial calendars
    ● SEO writing: blog articles, service pages, web content
    ● Newsletter creation
    ● Email automation setup
    ● Advertising campaign management and optimization
    ● Visibility strategies and qualified traffic acquisition

4. Social Media Management & Content Creation
We provide full and professional social media management to strengthen visibility, credibility and engagement. We produce high-quality content tailored to each platform and audience.
Services:
    ● Full account management (Instagram, Facebook, LinkedIn, TikTok, etc.)
    ● Personalized editorial strategies
    ● Professional graphic design
    ● Video marketing creation and optimized Reels
    ● Interviews, video capture, editing and optimization
    ● Professional photo and video shoots for social media
    ● Content planning, publishing, moderation and community management
    ● Monthly performance reporting (visibility, engagement, growth)

5. Strategic Support
We guide businesses in their digital decisions to help structure and optimize their communication on a daily basis.
Services:
    ● Complete digital diagnostics
    ● Personalized recommendations
    ● Optimization of communication processes
    ● Monthly strategic support
    ● Assistance in implementing the digital strategy

Our Mission
Our mission is to help businesses (particularly those in the equestrian sector, though not exclusively) develop a solid, authentic and effective online presence. We are committed to providing structured, human and personalized support based on transparency, coherence and measurable results.
Angie Digital Strategy brings structure, clarity and professionalism to companies seeking to strengthen their visibility, elevate their communication and build a strong and lasting brand identity.
What We Bring to Professionals and Businesses
    ● Clear, coherent and structured communication
    ● Reinforced visibility on the web and social media
    ● A stronger and more distinctive digital positioning
    ● Effective tools that attract, convert and retain customers
    ● A professional brand image aligned with the company’s values
    ● A comprehensive, measurable and results-oriented digital strategy
    ● Human, educational and personalized support
    ● Recognized expertise in the equestrian sector
    ● A reliable partner capable of simplifying and structuring digital communication
    ● A global vision harmonizing all digital touchpoints