Equitana is the biggest equestrian trade fair in Europe. Indeed, 450 exhibitors from 30 countries gathered in Essen for the event – Wallonia definitely fits in this international context !
And since numbers often say more than words, here is our week in a few key figures:
· 7 days of fair
· 63 hours spent on our stand
· 300 leaflets distributed
· 8 members of the cluster on site
· 250 samples given away
· Dozens of business cards exchanged
· 45 min-long video loop on the stand
· 1 exclusive partnership already established for our members
This week was full of exchanges and allowed us to explore the German market but also to get to know international stakeholders. For instance, we got the chance to to spend time with the European Equestrian Business Association, a European group of companies active in the equestrian sector - we've been a member of this association for a few months now. Our cluster can therefore be heard at European level and start very promising talks with the association as well as some of its members!
Finally, we wanted to congratulate our member Peter Müller. Indeed, on top of having a stand on the event, the company also built the fences used on the fair – congratulations to them for this huge achievement ! You will get an overview of what they do in this video.
auf Wiedersehen Equitana!